By PHILLIP ORWA
Northlands, Ruiru, will this Easter weekend play host to the sixth edition of Mud4Fun, Kenya’s premier 4×4 challenge and family-friendly lifestyle event, from April 3rd to 5th, 2026.
The event has so far attracted 40 participants across various categories from amateur to super expert level, with over 1,000 spectators expected.
Apart from the competition, the event promises to offer a wholesome outdoor experience for all ages, featuring a dedicated Kiddie Village, muddy play areas, painting zones, and quad bike rides for children.
This year’s event continues its tradition of blending high-adrenaline off-road action with diverse entertainment, reinforcing its role in diversifying Kenya’s vibrant tourism landscape and fostering local exploration.
The event has evolved into a significant regional attraction, drawing participants and enthusiasts from across East Africa. Beyond the thrilling motorsport, the event is deeply committed to environmental stewardship through its Mud4Green initiative, which includes a dedicated tree-planting activity at Northlands. This commitment underscores a broader vision for responsible enjoyment and community impact.
Mud4Fun founder Kinuthia Chege, ahead of the challenge, said: “Mud4Fun continues to grow as a premier outdoor and motorsport experience, attracting participants and enthusiasts from across East Africa. What makes the event truly special is the sense of community it creates, bringing together people from different backgrounds, all united by a shared passion for adventure and the outdoors.”
“Beyond the thrill, we remain deeply committed to responsible enjoyment through our Mud4Green initiative, which integrates environmental conservation into the heart of the event. From awareness efforts to on-ground activities like tree growing at Northlands, we are intentional about ensuring that Mud4Fun leaves a positive and lasting impact beyond the experience itself,” he added.
Speaking on the Kenya Tourism Board’s involvement, CEO June Chepkemei highlighted the strategic importance of events like Mud4Fun in the national tourism agenda.
“Events like Mud4Fun are central to our strategy of diversifying Kenya’s tourism product. By blending adventure, sports, and family entertainment, we are not only expanding our offering beyond traditional safaris but also encouraging more Kenyans to explore their own country. The event is a testament to the vibrancy of our local tourism circuit and its potential to attract regional visitors,” stated Chepkemei, while emphasizing KTB’s focus on promoting diverse and sustainable tourism experiences.
Mud4Fun also serves as a dynamic experiential platform, offering leading brands a unique opportunity to engage directly with a youthful and energetic audience through immersive activations within the event ecosystem. Attendees are encouraged to visit Mud4Fun’s official social media platforms for updates, preparation tips, and a preview of the event experience.
