AFC Leopards inks sh 231m sponsorship deal with Betika Betting firm

By Philip Orwa

AFC Leopards club has all reasons not only to be happy but to reclaim the lost glory.

With a new financial war chest, AFC Leopards are now secured and prepared to battle it out with the opponents for the silverware.

This follows the renewal of the sponsorship by
Betika, the leading sports betting organisation.
The firm reaffirmed its commitment to Kenyan football with a three-year partnership, that will see the club receive a record-breaking Sh231 million, a significant boost from the Sh195 million package signed in 2022.

Under the new agreement, Ingwe will benefit from Sh65 million plus Sh7 million in bonuses in year one, Sh70 million plus Sh7 million in year two, and Sh75 million plus Sh7 million in year three.

Speaking during the announcement, Betika Group Chief Executive Officer Mutua Mutava said that as an organisation they were proud to continue nurturing homegrown talent.
“We are proud to continue this journey with AFC Leopards, a club that shares our vision of nurturing homegrown talent and building communities. This sponsorship is more than just funding, it’s about creating hope, structure, and opportunity for the next generation of footballers. Football is a lifeline for thousands of young Kenyans who dream of making it to the big leagues, and through this renewed partnership, we are reinforcing our belief in the power of sport to transform lives.” said Mutava.

The sponsorship comes at a crucial time, with the 2025/26 FKFPL season kicking off on September 20th, 2025.

Newly elected AFC Leopards Chairman, Boniface Ambani, welcomed the extension, noting that the renewal support came at a better time when the club was preparing for the new season.
“This renewed support could not have come at a better time as we prepare for the new season. We are deeply grateful to Betika for their continued faith in our club, especially at a time when Kenyan football urgently needs structured investment.
Many teams across the country are brimming with talent but often lack the resources to thrive. Sustainable partnerships like this one are not just about supporting the top tier, they are about building a pipeline of stars from the village pitch to the national stadium. We hope this sets the pace for more stakeholders to step up and support the game at every level.”

Betika’s renewed investment aligns with global best practices, recognising that local clubs are the backbone of national sports excellence. Kenya’s potential to dominate regional and international tournaments lies in empowering local clubs and academies with the tools they need to thrive.

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